To crush your campaign you’ll need the right combination of grassroots power—a groundswell of regular citizens—plus support from the people your target decision-maker already trusts and listens to. How do you find those people? What do you ask them to do for you? How much of each do you need? What kind of research should you do on these influential people?
I wrote this new free guide to answer all these questions and walk you through how to draw your own “power map,” a web of relationships that will help you engage your target’s trusted inner circle.
Get it here and let me know if you have any questions about it. Use it to train your team. Send it to your volunteers to prep them about what you’ll do when you come together to make your power map, so people show up having already done some research. My #1 goal is to help you succeed. Please tell me what you think of the guide, and let me know how I can help.