Planing to talk about refugees? Framing in terms of refugees is like framing in terms of climate change—if you’re sympathetic already then you don’t need convincing and if you aren’t sympathetic, those words don’t resonate. Immediate harm to children should be the message of choice (and is the truth). Only mention refugees so people know what executive order to oppose. The tobacco control movement figured this out. For years their message was about old people getting sick and dying from tobacco. Not so many people cared about that. But once they had data showing that addiction starts in childhood, they could say it was a pediatric disease, and more people cared when they perceived the immediate harm to children—the disease they could develop today (also the truth). The American Academy of Pediatrics and #6 of the Women’s Refugee Commission are the best messages on refugees that I’ve seen so far.
Need help with your campaign planning or messaging? Drop me a line. And pick up one or all of these free tools.
One of the biggest challenges organizations have is the campaign planning process. To help serve them, I’ve created a guide of the 11 essential points that I use with organizations, as well as with my grad students at Johns Hopkins. In it you’ll find the critical elements your campaign must have. Use this as an easy reference guide for staff, volunteers & trainers.
- The 10 steps of power mapping
- The questions to ask and where to find answers
- Easy reference guide for staff, volunteers & trainers
- What coalitions do
- Who to recruit
- How to pick the best coalition name
- Attracting diverse coalition partners
- Leadership & structure of coalitions