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Coalitions are Like Your Boyfriends

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Get the new guide here! Coalitions are like boyfriends. Some don’t last long while others are pure magic. Sometimes you leave them, other times they leave you. Sometimes you get great things done together and then conscientiously uncouple like Gwyneth and Chris, while other times you leave a coalition in a NYC hotel room on […]

Wrestling With Pigs: 10 Tips for Debating Your Opposition

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It’s been said that debating the tobacco industry is like wrestling with a pig. You both get dirty and the pig loves it. If you’re considering debating an opposition industry, be prepared with these 10 tips.     Whatever your issue, you’ll likely hear the same 3-5 opposition arguments over and over. Have your succinct […]

How to Pass a Bill With No Supporters

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When I worked on a campaign to curb youth exposure to alcohol advertising, we had no members, no mailing list, and three years to impose restrictions on one of the most powerful lobbies in Washington, DC. What do you do if you have no supporters and no reputation? You borrow someone else’s. Here are five […]

3 Easy Places to Unearth Political Champions

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So you’ve taken the enormous problem you want to solve in the world (like climate change), pulled a winnable issue out of it (like shutting down the dirtiest coal-fired power plants in your area), and you’ve identified what decision-makers can give you what you want. You’re ready to organize the individuals and constituencies the target […]

Shiny New Penny Syndrome: Why the Left is Losing

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Can we back it up for a moment? Pull some things apart and take a hard look? I want to shine the light on a gap you don’t hear about much. It’s part of the reason the Left has been on the ropes the last 20 years, losing some of the big socio-economic fights for […]

Why Public Education Campaigns Are Not Enough

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The neighborhood pool opens in a week and I plan to get in shape by then. You know, get back to the 5-lbs. underweight I like to be because I was raised on Seventeen magazine. Surely I can lose two dress sizes by then. And because sitting is the new smoking, it’s also time to […]

10 Expert Communications Tools to Win Your Campaign

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I’m amazed at the jargon that crops up in politics and business that people use to sound more in the loop than the next guy. If you’re talking to me about “onboarding” you’d better be teaching me how to water ski, and if we’re “top-grading” I want an A+ on my report card. I prefer […]

BBQ Penguin, or Do You Have an Organizer’s Personality?

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Have you ever wondered whether you’re cut out for advocacy? Whether you have the personality to connect with people and move a campaign forward? There are so many critical roles in a campaign that you’re sure to find a comfortable role for yourself. For example, if you’re good with spreadsheets, we should work together, because […]

Is It Possible to Work With Corporations?

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One of the most fun but completely ineffectual actions I’ve ever taken part in was singing anti-corporate Christmas carols at the Mall of America in Minneapolis. God, that was fun.   [to Jingle Bells] “Shopping at the mall, lots of things to buy, we just want them all, but we don’t know why,” or   […]

11 Proven Steps to Designing & Winning Campaigns

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If you want to solve global warming or world hunger, please don’t run out and print T-shirts. Seriously, I’ll cry. Instead, start with the 11 Proven Steps to Designing & Winning Campaigns tip sheet. Why? Because you need to write a campaign plan if you want to win, and contained therein are the steps you […]

Shifting Power, Building Movements

Ayelet Hines - Change University

For over 20 years, I’ve helped people win campaigns on progressive Issues.

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