Blog

How to Talk About Refugees: Don’t

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Planing to talk about refugees? Framing in terms of refugees is like framing in terms of climate change—if you’re sympathetic already then you don’t need convincing and if you aren’t sympathetic, those words don’t resonate. Immediate harm to children should be the message of choice (and is the truth). Only mention refugees so people know […]

How to ChooseCampaign TacticsThat Get Results-3

How to Choose Campaign Tactics That Get Results

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Question: Which of these tactics have I actually done? a) Stuff fur coat pockets with leaflets at Saks Fifth Avenue’s fur salon (fun when you’re 13) b) Initiate conversations between White House staff, congressional staff and local stakeholders, which weren’t going to happen otherwise c) Pack a congressional hearing with fishermen d) Pass a dozen […]

How To Fund Your Prgram

How to Fund Your Program In a Price-Sensitive World

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Is money so tight that you’re receiving pre-declined credit card offers in the mail? Are you a CEO who’s been relegated to mini golf? You’re not alone. More than five years after coming out of the Great Recession, dozens of states struggle to close budget gaps. But if you want to fund research, services for […]

OCT

Learn from My Advocacy Mistakes

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I’ve made one or two or maybe a hundred mistakes in my day, and have witnessed some doozies made by others. Here are some of the lessons I’ve learned so you don’t have to learn the hard way. 1. If you’re an organizer, don’t work for an organization that has no organizing culture. You’ll lose […]

Steal This Resume(2)

Steal This Resume, and 8 More Tips to Land Your Next Advocacy Job

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In recent years I’ve spent lots of time training non-organizers to think like organizers—people like lawyers, doctors, and public health professionals who find themselves working alongside organizers and want to know how their skills can best compliment a campaign. I get almost as many general career questions as I do organizing questions, so I’m sharing […]

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The Secret to Keeping Supporters Engaged

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I consider a volunteer to be anyone who could be doing something else with her time instead of talking to me. Whether you’re a funder, policymaker or voter, I need to do what I can to keep you engaged in my campaign. A great way to do this is with the ask-thank-inform-involve organization building cycle, […]

5 Things You Can Say(1)

Help! My Boss Thought He Needed An Organizer But He Was Wrong

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Every couple of months I have an exchange that goes something like this:   Well-intentioned person: What kind of work do you do? Me: I’m an organizer. WIP: Thank goodness, my closet is a mess! I’ve been looking for someone to help me organize my shoes.   It’s safe to say that most of my […]

5 Things You Can Say

Why Your Job Must be Chief Sorting Officer

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At some points in your campaign you’ll need to persuade people to agree with you, like your primary targets and the secondary targets who influence them. Other times you’ll need to pressure people to take action. But when you’re first starting out, your job is to sort people. The bigger the challenge you take on, […]

5 Lies

5 Lies Organizers Tell Themselves

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We all tell ourselves things that may not be true, like when I say, “If I eat small pieces of this pie throughout the day, I’ll still be able to fit into my pants.” My brain tells me one thing, while the pile of pants that must have shrunken fill a thrift store-bound bag on […]

setback

What You Must Do After a Campaign Setback

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Maybe things aren’t going your way on your campaign. I’m really sorry, buckaroo. Here’s what to do next:   Interview people involved in the campaign, from volunteers to staff to policymakers to funders. Ask them how they think the campaign ended up where it did. What worked and what didn’t? If you interview people both […]

I’m Ayelet

Ayelet Hines - Change University

For over 20 years, I’ve helped people win campaigns on progressive Issues.

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